On January 28, digital media buyers & planners from across New England descended on Harpoon Brewery for an evening of beer, pretzels, and shop talk. Hosted by Pixability, Digital Media Brewfest created a forum for media professionals to trade insights on the rapidly-changing advertising industry. And from cornhole competitions to Australian meat pies from KO Pies, it was an evening to remember.
Just as we analyzed Super Bowl ads, we examined what media professionals were ordering, and here’s what we found:
23% of drinks ordered were from Harpoon’s experimental Pilot Batch — which makes sense, as our industry attracts the experimental type! The new Take 5 Session IPA and the classic Harpoon IPA followed close behind.
Check out the pictures on our Facebook page – don’t forget to like the page to see the full album, and be the first to know when and where our next Brewfest will be.
Thank you to all those who attended Digital Media Brewfest, we hope to see you again soon!
For more events and insights on the digital media landscape, follow Pixability’s blog.
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