Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers that want to tie back results to their strategy. Alongside Saucony’s agency, iProspect, Pixability was able to streamline Saucony’s CTV strategy, and execute an optimized campaign across YouTube on TV Screens, Roku, and Amazon Fire TV that maximized impact throughout the funnel.
This CTV-focused approach was a first for the brand, and Pixability helped Saucony put its best foot forward into the CTV space. To reach the brand’s specific persona of stylish runners, including consumers 18-54 that were focused on health and wellness and wanted to look good while working out. Armed with uplifting, positive creative, the team sought to drive new product awareness at scale and introduce the brand to a new audience on CTV platforms (including YouTube, Amazon Fire TV, and Roku), and ultimately the core business objective was to motivate consumers to learn more about the new collection, and consider buying. We helped the team synthesize its persona into hundreds of relevant ad groups, and optimized in-flight toward the creative and targeting groups that drove the highest video completion rate — including fitness enthusiasts, parents, and people that recently visited shoe store websites.
The campaign proved to be a massive success, and drove a measurable impact on consideration and purchases through the largest screen in the home — read more about Pixability’s groundbreaking work with Saucony here.
We want to thank our clients for working with us on such an innovative CTV campaign, and thanks as well to Digiday for naming Pixability the Best Buy-Side Programmatic Platform in 2021!
Want to learn more about working at an award-winning video advertising company? Check out open roles at Pixability here.