This week, data from our recent Pixability study- “The Top 100 Global Brands: Key Lessons for Success on YouTube” was featured in the latest edition of YouTube Insights (October 2013). Our research showed that the top 100 brands on YouTube had on average:
14 YouTube channels
187 videos per channel
50% of these videos have fewer than 1,000 views
0.6% have more than 1 million views
For those unfamiliar with YouTube Insights, it is a new quarterly downloadable online report from YouTube and Google that shares video stats, trends, and insights.
YouTube Insights is well worth the read whether you’re a big brand, small company, or micro-business.
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