09.17.20 |
Device targeting available in AdWs that allows us to target CTV screens, chromecast devices and OTT hardware (like gaming consoles, Roku ect). This is auction based inventory that we can target with almost all of the same targeting opportunities as the other devices on AdWs, but it’s on the largest screen in the living room and it is a fraction of the cost of traditional OTT buying. (See this slide for more details)