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Break Down the Response to the Brand Safety Stir with Pixability's White Paper

In our annual analysis of how the top 100 global brands (per Interbrand’s report) performed on YouTube, we took a hard look at how this year’s brand safety issue played out on the platform. These top brands published a total of 3% fewer videos in 2017 than last year, but that didn’t slow audience engagement of brand-owned videos.

And according to our analysis, major advertisers are returning: 50% of brands that saw a decline in viewership on YouTube (largely attributed to paid spend) in Q2/early Q3 had resumed their activity on YouTube by September.

Why are brands back on YouTube? How did individual brand behavior differ in response to brand safety? What is a smart approach to brand safety in 2018?

Download our white paper to access our data-backed findings, and understand why now is not the time for brands to retreat.

Bettina Hein is Pixability's Founder. Serial technology entrepreneur. Mom. Militant Grammarian.