As YouTube, Facebook, Instagram, Twitter, and Snapchat continue to evolve, how can marketers maximize the impact of their video spend?
Pixability’s third annual report on the state of digital video is here to answer that question, breaking down video ad performance and audience behavior across the changing digital video ecosystem.
YouTube, Facebook, and the other video powerhouses continue to innovate, refining their video products and targeting capabilities. However, there remain many key differences in view definitions, audience behaviors, targeting parameters, metrics — and ultimately video strategies — that marketers need to know to drive performance.
In Pixability’s State of Digital Video analysis, you’ll find:
Year-over-year changes in view, view-to-completion, and click-through rate performance across YouTube, Facebook, Instagram, Twitter, and Snapchat
Demographic differences in video performance across digital video environments
Viewability and in-demographic impact analyses, made possible through Pixability’s partnerships with Moat and Nielsen
With this report in hand, marketers can make smarter video decisions that will impact their overall business objectives — and ensure their video strategy drives performance.
For additional insights from our state of digital video analysis, let’s connect to set up a meeting.