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Breaking down video ad performance and audience behavior

Pixability's 3rd annual report on digital video is here

As YouTube, Facebook, Instagram, Twitter, and Snapchat continue to evolve, how can marketers maximize the impact of their video spend?

Pixability’s third annual report on the state of digital video is here to answer that question, breaking down video ad performance and audience behavior across the changing digital video ecosystem.

YouTube, Facebook, and the other video powerhouses continue to innovate, refining their video products and targeting capabilities. However, there remain many key differences in view definitions, audience behaviors, targeting parameters, metrics — and ultimately video strategies — that marketers need to know to drive performance.

In Pixability’s State of Digital Video analysis, you’ll find:

  • Year-over-year changes in view, view-to-completion, and click-through rate performance across YouTube, Facebook, Instagram, Twitter, and Snapchat

  • Demographic differences in video performance across digital video environments

  • Viewability and in-demographic impact analyses, made possible through Pixability’s partnerships with Moat and Nielsen

With this report in hand, marketers can make smarter video decisions that will impact their overall business objectives — and ensure their video strategy drives performance.

Download our third annual report on the state of digital video now.

For additional insights from our state of digital video analysis, let’s connect to set up a meeting.

Chris Compean is Pixability's Data Insights Analyst. An MIT graduate with a long-term goal of trying to make an impact in the world, Chris was once the Texas state champion in a mental math competition.