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How Travel Marketers Can Land Audiences Across YouTube, Facebook, and Instagram

Video is fast becoming the primary channel that consumers use to research and get inspired to travel — after all, nothing transports a consumer like video. They’re turning to digital video titans like YouTube, Facebook, and Instagram for packing help and travel tips, as well as to experience new places, and compare travel options. Ultimately, they’re making brand decisions through video — and travel marketers must meet them on these major video domains if they’re going to reach their audiences across these major video domains.

To help travel marketers better develop their video strategies, Pixability’s expert data analysts took a look at the travel space across YouTube, Facebook, and Instagram — breaking down audience behavior and video strategies to help travel marketers understand how they can make an impact on their consumers through video.

In this report, we’ll unpack:
How consumers are tuning in for travel content on YouTube
How brands are approaching their video strategies on Facebook and Instagram
What travel marketers can do to seize audience attention across these major video domains

Download our report on how travel audiences are engaging with video content across YouTube, Facebook, and Instagram.

For additional insights, and to see how your video performance stacks up against your competition, let’s connect to set up a meeting.

Chris Compean is Pixability's Data Insights Analyst. An MIT graduate with a long-term goal of trying to make an impact in the world, Chris was once the Texas state champion in a mental math competition.