Pixability Industry Insight

Digital Makeover

Video Player Graphic

The Social Video Beauty Video Ecosystem 2016


increase in total beauty views
on YouTube year-over-year


total Facebook video views of
the top 200 beauty brands


views of beauty related
content on YouTube

2016 Pixability Beauty Study Booklet Cover

The beauty space is dynamic, growing dramatically year-over-year, and shows no signs of slowing down.

Beauty marketers must understand the intricacies of the social video landscape to connect with today’s digital beauty mavens. Pixability’s third annual beauty study uncovers year-over-year changes in the online beauty ecosystem, new trends and predictions, and the latest video advertising opportunities on YouTube, Facebook, Instagram, and more.

The proliferation of beauty-related videos online has a significant impact on purchase decisions, with beauty consumers increasingly turning to video over traditional web search to shape their brand preferences.

Pixability’s 2016 Beauty Study will empower beauty marketers to:


both top-performing and emerging influencers and content categories across premium video platforms


data-driven insights for a competitive advantage when planning and executing video ad campaigns


what’s next in the dynamic online beauty ecosystem, from livestream and virtual reality, to predictions for 2017

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