Pixability Industry Insight

The Top 100 Global Brands
on YouTube 2015

Video Player Graphic


of YouTube videos created by the
Top 100 Brands are 10+ minutes in length


year-over-year increase in the number of
advertisers running video ads on YouTube


total number of views belonging
to the Top 100 brands

2016 Pixability Beauty Study Booklet Cover

In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand), we found that viewership is growing and engagement is up.

It’s a sign that brands’ YouTube strategies have matured. YouTube deepens a customer’s knowledge of a brand and strengthens the brand relationship in a way that’s just not possible on other platforms like TV. Pixability’s latest infographic reveals key 2015 trends.

A mix of three elements — paid advertising, an active brand channel with a strong content strategy, and creator partnerships — is needed for YouTube success.

Pixability's 2015 Top 100 Brands infographic will empower marketers to:

Get insight

on top brands' increasingly
sophisticated YouTube strategy


the publishing strategy that successful brands have adopted to boost their video performance


year-over-year channel performance between the top 100 global brands on YouTube

Download Infographic