Industry Insight

The Top 100 Global Brands on YouTube

2017 Analysis

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Each year, Pixability turns its video advertising technology on the top 100 global brands (per Interbrand's ranking) to understand how these brands are performing on YouTube. This year, our analysts paid close attention to late Q2 and early Q3 to analyze how brand safety concerns impacted these top brands' YouTube behavior.

000%

increase in average views in July & August 2017 over the average monthly viewership in 2016

000%

increase in average subscribers in H1 2017 over H1 2016

000%

increase in average likes in H1 2017 over H1 2016

The Top 100 brands published 3% fewer videos on YouTube this year, but that didn't stop audiences from continuing to increase their brand-owned video consumption.
The Top 100 Global Brands on YouTube | Pixability Report

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