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Pixability recently partnered with a beauty brand to drive a 16% lift in brand consideration through sophisticated contextual and behavioral targeting.
Our technology continues to drive impactful video campaigns for fashion and beauty marketers. We’d love to use our deep insights and data to power your campaigns.
In Pixability’s fifth annual analysis of the beauty space across YouTube, Facebook, and Instagram, we unpack audience viewing behavior and video strategies to help beauty marketers understand how they can make an impact on consumers through video.
Pixability helped an agency successfully deliver against its beauty brand client’s objectives on YouTube. Pixability’s campaign surpassed benchmarks for view rate by 14%, view-to-completion rate by 17%, and click-through rate by 27%, indicating that the campaign was reaching an audience that is highly interested in fragrances.
Pixability’s proprietary new BrandTrack solution empowers beauty marketers to understand which brands are spending the most on YouTube, which strategies are working best, and which beauty videos are driving the highest user engagement.