Industry Insight

Beauty on YouTube

The Social Video Beauty Video Ecosystem 2015

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Beauty as you know it is changing.

Pixability's new study analyzes the YouTube practices of 215 beauty brands and 182,621 independent YouTube beauty creators who create YouTube videos focused on makeup, skincare, hair, nails, and perfume.


total beauty video
views on YouTube


increase in beauty
views on YouTube


beauty brands
analyzed in study

YouTube remains the world's leading online beauty video consumption platform. As beauty brands and content creators continue to flock to YouTube, evolving video categories, audiences, and consumption habits are rapidly redefining YouTube's beauty ecosystem.
Beauty on YouTube | Beauty Study

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