The beauty space is dynamic, growing dramatically year-over-year, and shows no signs of slowing down.
Beauty marketers must understand the intricacies of the social video landscape to connect with today's digital beauty mavens. Pixability's third annual beauty study uncovers year-over-year changes in the online beauty ecosystem, new trends and predictions, and the latest video advertising opportunities on YouTube, Facebook, Instagram, and more.
65%
increase in total beauty views
on YouTube year-over-year
850M
total Facebook video views of
the top 200 beauty brands
125B
views of beauty related
content on YouTube
The proliferation of beauty-related videos online has a significant impact on purchase decisions, with beauty consumers increasingly turning to video over traditional web search to shape their brand preferences.Digital Makeover | 2016 Beauty & Personal Care Study
Download the Highlights
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