Industry Insight

Digital Makeover

The Social Video Beauty Video Ecosystem 2016

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The beauty space is dynamic, growing dramatically year-over-year, and shows no signs of slowing down.

Beauty marketers must understand the intricacies of the social video landscape to connect with today's digital beauty mavens. Pixability's third annual beauty study uncovers year-over-year changes in the online beauty ecosystem, new trends and predictions, and the latest video advertising opportunities on YouTube, Facebook, Instagram, and more.

65%

increase in total beauty views
on YouTube year-over-year

850M

total Facebook video views of
the top 200 beauty brands

125B

views of beauty related
content on YouTube

The proliferation of beauty-related videos online has a significant impact on purchase decisions, with beauty consumers increasingly turning to video over traditional web search to shape their brand preferences.
Digital Makeover | Beauty & Personal Care Study

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