Industry Insight
In-Flight Viewing
How Travel Marketers Can Land Audiences Across YouTube, Facebook, and Instagram
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Find And Engage Travel Audiences Across YouTube, Facebook, And Instagram
Nothing transports consumers like video. But marketers can struggle to cut through the noise across YouTube, Facebook, and Instagram to reach and engage the consumers that matter most to their brand. Pixability’s latest report unpacks how travel marketers can make an impact on their target audiences. In this report, we analyze how consumers are tuning in for travel content across YouTube, Facebook, and Instagram, highlighting successful brand strategies, and unpacking how marketers can maximize their impact.
306B
total YouTube views
35%
year-over-year growth on YouTube
40%
of top travel content on YouTube are vlogs
Digital video has become the new travel agency — and marketers must develop a first-class video strategy if they’re going to win audiences across these major video domains.In-Flight Viewing | 2018 Travel Study
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