Pixability TV

Beauty on YouTube | PixTV 32 Highlights

In this highlights cut of the full length PixTV 32 webinar, Rob Ciampa, Chief Marketing Officer of Pixability, and Merrily McGugan, Marketing Manager of Pixability, discuss the beauty industry on YouTube.

Rob and Merrily cover findings and insights unearthed in Pixability's latest report, "Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands."

These five key questions and objectives are addressed in the webinar:

1) Lessons uncovered during beauty study are applicable to other industries.
2) Is your ad spending shifting to where your viewers are?
3) How frequently (and what) do you post to YouTube?
4) Why are teenage girls in their bedrooms outperforming brands and agencies on YouTube?
5) Hope is not a strategy. Data is. Are you utilizing a data-driven YouTube strategy?

For more information about Pixability's beauty study and best practices for brands, visit

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