Success Story

Boosting Brand & Product Interest

Reaching Skincare Consumers On YouTube And Facebook

The

Challenge

A skincare and makeup brand needed to boost brand and product awareness among women ages 25-44.

The brand tasked its media agency with engaging its target consumers on the digital environments they turn to most: YouTube and Facebook. But reaching precisely the right consumers within this vast video landscape requires deep vertical expertise — of audience behavior and content trends across platforms — and a sophisticated targeting strategy.

Industry

Beauty & Personal Care

Platform(s)

YouTube, Facebook

Objective

Uncategorized

The

Strategy

The agency tapped Pixability to help minimize this complexity.

Pixability’s proven itself adept at driving video completion rates for beauty brands through its cross-platform targeting and optimization technology, and years of expertise driving results for beauty brands across YouTube and Facebook.

The

Result

Pixability's platform-agnostic approach, advanced targeting, and in-flight optimizations maximized the impact of the beauty brand's media spend.

Backed by Pixability’s cross-platform technology, the campaign surpassed view-to-completion rate benchmarks on Facebook and YouTube by 75.1% and 71.5%, respectively. By leveraging Pixability’s deep video and vertical expertise, the media agency was able to help the brand measurably boost brand and product awareness, demonstrated by an outstanding 564.3% lift in product interest, a 182.6% lift in brand interest, and a 17.2% lift in ad recall as measured by a Google brand lift study.

higher view-to-completion rate than benchmarks on Facebook

higher view-to-completion rate than benchmarks on Facebook

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