Reaching Skincare Consumers On YouTube And Facebook
A skincare and makeup brand needed to boost brand and product awareness among women ages 25-44.
The brand tasked its media agency with engaging its target consumers on the digital environments they turn to most: YouTube and Facebook. But reaching precisely the right consumers within this vast video landscape requires deep vertical expertise — of audience behavior and content trends across platforms — and a sophisticated targeting strategy.
Beauty & Personal Care
The agency tapped Pixability to help minimize this complexity.
Pixability’s proven itself adept at driving video completion rates for beauty brands through its cross-platform targeting and optimization technology, and years of expertise driving results for beauty brands across YouTube and Facebook.
Pixability's platform-agnostic approach, advanced targeting, and in-flight optimizations maximized the impact of the beauty brand's media spend.
Backed by Pixability’s cross-platform technology, the campaign surpassed view-to-completion rate benchmarks on Facebook and YouTube by 75.1% and 71.5%, respectively. By leveraging Pixability’s deep video and vertical expertise, the media agency was able to help the brand measurably boost brand and product awareness, demonstrated by an outstanding 564.3% lift in product interest, a 182.6% lift in brand interest, and a 17.2% lift in ad recall as measured by a Google brand lift study.
higher view-to-completion rate than benchmarks on Facebook
lift in product interest
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