Success Story

Fueling Foot Traffic

Driving In-Store Visits for a QSR Brand through YouTube & Facebook Video

The

Challenge

A QSR brand tapped its agency to use YouTube and Facebook video to increase product awareness of its iced coffee with an ultimate goal of driving in-store visits to its many New England locations.

The agency recognized it would need the help of specialized technology to tie back location tracking to cross-platform video ad campaigns, and thus sought out a technology partner with proven measurement capabilities.

Industry

QSR

Platform(s)

YouTube, Facebook

Objective

Uncategorized

The

Strategy

The agency turned to Pixability to develop a unique cross-platform targeting strategy that would engage the precise audiences the QSR brand sought to activate across both YouTube and Facebook.

To ensure peak video performance, Pixability targeted against a combination of food, value shopper, fast food, travel, and baseball interests, geolimited the campaign to major cities in New England, and uncovered high-quality, brand-safe video placements on sports and food channels. In addition to Pixability’s sophisticated targeting and optimization technology, the agency was able to take advantage of Pixability’s partnership with a third party data provider to measure in-store visits resulting from a Facebook video view.

The

Result

Pixability's expertise and technology enabled the QSR brand to reach only highly-relevant viewers, surpassing video completion rate benchmarks on YouTube by 35%.

Validated by Pixability’s third party data partnership, the QSR brand could attribute more than 73K in-store visits to the Facebook video ad campaign. The media agency and Pixability were able to successfully use cross-platform video advertising to engage the right consumers online, and drive them to shop at the QSR brand’s brick-and-mortar locations.

location visits attributed to the Facebook video campaign

location visits attributed to the Facebook video campaign

Want to learn more?

Get in touch to understand how you can take your video advertising to the next level.

Let's Talk