Youtube Contextual Segments
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Youtube Contextual Segments
Inc. 5000 Honoree For 8 Consecutive Years
Inclusive Media Initiative (IMI)
Pixability’s Inclusive Media Initiative
Join Pixability in our mission to help creators from all communities tell their stories
Contextual Segments and Targeting ensure your YouTube campaigns remain brand suitable while balancing ad performance
Avoid over-reliance on general content blocking and expand reach with adjacent topics relevant to your brand
Increase quality of inventory with Content Insights such as our advanced “Made for Kids” Model, engagement metrics, or channel ad performance
Easily deploy in your current Google Ads or DV360 workflows or through any full-service Pixability campaign
“The dual focus on connecting brands with diverse communities and empowering creators holds potential for transformative impact.”
Charisse Hughes SVP and Chief Growth Officer, Kellanova (formerly Kellogg Company)
How It Works
Creators sign up for the Inclusive Media Initiative and let us know which diverse communities they are a part of. We work with some of the largest Creator Service Providers and directly with some of the most well-known diverse creators.
A brand or agency requests an IMI Community Inclusion List. If a creator’s YouTube channel meets the brand’s suitability criteria, we’ll add their channel to the campaign.
The brand or agency uses the IMI Community Inclusion List to target their ads, driving investments to under-funded creators and channels.
Pixability provides campaign reporting and creator revenue estimates to show the meaningful impact of a brand’s IMI investments.
News And Insights About Brand Suitability
