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PUMA’s Arsenal Campaign Launch – Pixability Case Study


In July of 2014, Pixability kicked off what would become PUMA’s most successful advertising campaign ever. Using their proprietary big data advertising software, Pixability was able to harness YouTube’s community of football fans, bringing attention and engagement to the international sports brand’s partnership with the Arsenal Football Club.

To celebrate the biggest partnership for both PUMA and Arsenal F.C., PUMA released three football kits available for pro Arsenal footballers and fans alike. PUMA knew that YouTube would be the perfect place to spread the news and promote sales of the kit, thanks to the social video platform’s huge football fan base.

Pixability analyzed the sportswear and football topic spaces to determine the competitive and social landscape. This data allowed the brand to identify 120,00 highly engaging videos popular among PUMA's target demographics, based on views, likes, and other metrics. Pixability placed PUMA’s pre-roll videos in front of these videos across 25 countries and nine languages.

After just six weeks, Pixability delivered millions of new views and 393 million new engagements for PUMA. PUMA also saw astronomical increases in social engagement, earned views, watch time, subscribers, and more.

This is a powerful example of brands working together to achieve amazing results.

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PUMA's Arsenal Campaign Launch - Pixability Case Study

Watch this short video highlighting PUMA's Arsenal campaign success and see how Pixability played a key role in the launch campaign.

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