Monopoly™ and YouTube have more in common than one might expect. In fact, at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly™ games are applicable to YouTube marketing.
Pixability’s CMO Rob Ciampa and Senior Account Manager Michael Benson (both YouTube-certified) presented three times over the course of the conference to the 200+ video industry veterans in attendance. Pixability’s Friday morning seminar focused on engineering high-performing and measurable YouTube campaigns for brands, independents, and agencies. And Monopoly™.
There tend to be six key strategies to success when it comes to winning what some have called “the world’s most endless board game.”
So what does it take to win big on YouTube? A combination of factors, including developing your channel, adhering to a regular content publishing schedule, and actively engaging with the YouTube community around your brand.
1. Developing Your Property Is Key | CHANNEL
2. Avoid Getting Stuck in “Jail” – Make the Right Moves | CONTENT STRATEGY
3. You Can’t Play Alone | COMMUNITY
4. Sometimes You Have to Pay to Play | PAID VS. VIRAL
5. Buy The Right Inventory | ADVERTISING
6. Winning Takes Strategy—and Perseverance | MEASUREMENT & OPTIMIZATION
Watch this short video highlighting PUMA's Arsenal campaign success and see how Pixability played a key role in the launch campaign.
Pixability's CMO Rob Ciampa and VP of Professional Services Theresa Moore talk about their new book, "YouTube Channels for Dummies."
“Beauty on YouTube 2015” is an update to our landmark study of the beauty ecosystem on YouTube. Watch our latest video to see what has changed since 2014.
Catch the highlights of how to engineer high-performing YouTube campaigns by applying lessons from Monopoly.
Learn how to engineer high-performing YouTube campaigns by applying a few lessons from Monopoly.
Catch up on the highlights of the 2014 Reel Video Summit, held in San Francisco at the Hotel Nikko.