Pixability’s New YouTube Creator Hot List Identifies the Fastest-Growing YouTube Sports Creators
Using Pixability’s proprietary AI-powered creator intelligence, the report identifies the fastest-growing sports creators and the cultural trends creating new opportunities for brands
July 23, 2026
BOSTON— Pixability, the leading YouTube technology and data platform, today announced the release of a new report: the YouTube Creator Hot List: Sports Edition, which identifies the Top 10 fastest-growing sports creators across Macro, Mid-Tier and Micro/Nano categories using its proprietary AI-powered creator intelligence platform.
The report comes at a time when it’s more difficult than ever for brands to find the right creators for ad campaigns or partnerships, at the moment they matter most. According to eMarketer, US Marketers spend over $1B more on sponsored content on YouTube than on TikTok. At the same time, creators account for more than 82% of impressions in the average YouTube advertising campaign, according to the report—making creator selection increasingly important to campaign performance.
“Brands have moved beyond asking which creators are biggest to asking which creators are gaining momentum. That’s where future audience attention is headed,” said Theresa Go, VP of Creator Economy Solutions at Pixability. “Our goal with the Creator Hot List is to help marketers identify emerging creators before they become obvious choices, while also providing the audience, suitability, sponsorship and cultural insights needed to determine which creators are the right fit for their business.”
The rankings are powered by Pixie™, Pixability’s proprietary AI-powered YouTube creator intelligence platform. Beyond subscriber growth, Pixie also analyzes creator suitability, audience composition, sponsorship history, and brand affinity to help marketers identify creators with strong partnership potential. The inaugural YouTube Sports Creator Hot List identifies the Top 10 fastest-growing creators across three audience tiers: Macro (500K–1M+ subscribers), Mid-Tier (100K–500K subscribers), and Micro/Nano (1K–100K subscribers). The lists include the following creators:
Macro Top 10: Come And Talk 2 Me, OTE, Cameron Das Racing, Elevate Yourself, Slapping Al, Momentum, ThatsGoodSports, Broadcast Boys, Barca Legion and Wheels.
Mid-Tier Top 10: Lukegerr, Tom and Matt, Brittany Wilson Isenhour, Dream 90 Football, Fight Lab, Ahmed’s Goal, Pitching Ninja, Troyjannn, JackedJoey and Nansend Sports.
Micro/Nano Top 10: MV Golf, Jacked Fitness Facts, Delinquent MMA, Real Skateboarding, TheFightGuy, Motogf1, POV Jacob, TheDSBaseball, Combat Side Stories and Rookie Sideline Reporter.
For example, Pixability’s creator intelligence reveals far more than who is growing fastest. Mid-Tier Top 10 creator Brittany Wilson Isenhour, a professional soccer player and content creator, grew her YouTube audience by 379% in the first half of the year. Pixability’s proprietary analysis also shows that her channel is predominantly Shorts-based, over-indexes among snack consumers and daily exercisers, and has an established sponsorship history with brands including LEGO—providing marketers with actionable insights that extend well beyond publicly available creator metrics.
The same intelligence helps marketers identify the creators that best align with their brands, uncover emerging opportunities before they become mainstream, and confidently activate creator partnerships. Every creator included in the report is accompanied by proprietary insights, including favorability, Shorts versus long-form mix, audience composition, sponsorship history, semantic look-alike creators, CPM and CPV benchmarks, and brand affinity—giving marketers of view of the type of data they need to move from creator discovery to campaign activation.
The report also highlights the cultural moments that drove sports conversations across social platforms during Q2. Using data from Glystn, a leading cultural intelligence platform that uncovers emerging trends and creator conversations, the analysis found three topics that stood out above all others: running and track competition, NBA GOAT debates, and creator-led combat sports. The report also identifies the creators driving those conversations.
About Pixability
Pixability is the leading AI-driven technology company empowering the world’s largest brands and their agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. Pixability’s suite of solutions are used by the top media agencies including Publicis, Omnicom Media, Dentsu, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting, and content insights, enabling unique solutions for the benefit of brands and their agencies. Pixability is also one of four companies globally that are part of Google’s YouTube Activation Partners program. For more information about Pixability, please visit www.pixability.com.