Self-Service Activation, Supported by Pixability
Maintain Control of Your YouTube Campaigns. Add Pixability Intelligence.
How It Works
Run YouTube campaigns from your own Google account, while tapping into Pixability’s proprietary data, AI-powered contextual targeting, brand suitability technology, and flexible support.
Built for Teams That Want More Control Over YouTube
Many brands and agencies opt to run YouTube campaigns out of their own Google Ads or DV360 accounts, but still need stronger targeting, suitability, and insights to get the outcomes they want. Pixability’s self-service solution lets teams keep control of activation while using the same proprietary YouTube intelligence that powers our managed campaigns.
Three Ways to Achieve YouTube Outcomes
Every team has different needs. Pixability offers flexible YouTube activation models so brands and agencies can choose the right level of control, support, and service.
| Activation Model | Best for | Where it runs | Support level |
|---|---|---|---|
| Self | Teams with strong in-house activation resources that want Pixability’s data-driven contextual segments | Your Google account | Data activation |
| Self+ | Teams that need to run in their own account but want strategic support, reporting, optimization, and YouTube expertise | Your Google account | Flexible support, from light-touch to managed-level |
| Managed Service | Teams that want full-service campaign execution and guaranteed outcomes | Pixability account | Full-service execution |
Core Capabilities
AI-Powered Contextual Targeting
Use Pixability’s proprietary YouTube intelligence and Pixie agentic AI to create custom inventory segments tailored to your campaign goals, audience, and brand suitability requirements.
Brand-Suitable Inventory at Scale
Reach the right audiences while reducing wasted impressions with curated YouTube inventory built for suitability, relevance, and performance.
Transparent Activation in Your Google Seat
Run campaigns through your own Google Ads or DV360 account while using Pixability’s contextual data, curated lists, and optional strategic support.
Flexible Support with Self+
Add proposal support, campaign setup, launch assistance, optimization recommendations, reporting, and YouTube expertise while still buying through your own account.
Multicultural Creator Inventory
Reach multicultural audiences through Pixability’s Inclusive Media Initiative, which supports self-identified diverse YouTube creators & helps advertisers measure investment in diverse-owned media.
Reporting and Insights
Access reporting, inventory transparency, and campaign insights through Pixability360, with deeper support available through Self+ depending on service level.
Pixability Outperforms Campaigns Run in Native Platforms Across Brand Lift and Performance
In a self-service activation with a major video game company, Pixability helped identify wasted and off-target inventory, improve contextual relevance, and deliver stronger results through curated YouTube targeting, achieving the following vs. when running on YouTube Select alone:
- 217%
- higher absolute lift
- 241%
- more lifted users
- 3.4x
- more cost efficiency
- 35%
- more completed views
Flexible YouTube Activation, Built Around Your Team’s Needs
Designed for teams that want more control without settling for basic targeting, we help advertisers activate smarter, safer, and more relevant YouTube campaigns.
Talk to a YouTube Expert