Boston, Mass. — NOVEMBER 17, 2021 — Pixability (, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku today announces the addition of three industry executives in key leadership roles. Rachel Mastio will join the company as SVP of Customer Success, Devynne Tortora joins as VP of People, and Kelly Patterson will be VP of Product Marketing.

Mastio comes to Pixability after spending seven years at Zefr, most recently as the VP and leader of the company’s account services team. Prior to Zefr, Mastio held roles at Machinima and IGN.

Tortora joins Pixability as VP of People after more than twenty years of leading HR organizations across the advertising and technology spaces. Tortora comes to Pixability from PwC where she was a Director of Strategy/Operations, driving efficiencies in the people and operations teams. Prior to that she held senior HR roles within the ad tech industry at Turbonomic, Rocket Fuel, and x+1.

Patterson will be Pixability’s new VP of Product Marketing, bringing with her more than fifteen years of experience, also in the ad tech industry. Most recently she was Global Head of Product Marketing at, and prior to that held senior marketing roles at Pebble Post and Fluent as well as roles at Neustar and Nielsen.

“This is a very exciting time at Pixability with back-to-back record revenue years spurring 45% growth in the size of our team in 2021,” said David George, CEO of Pixability. “I’m thrilled that Rachel, Devynne and Kelly are joining our company at a time when the teams they will be leading will be critical to our future success.”

In addition to 45% growth in employees over the course of 2021, Pixability also reported the following milestones for the year:

  • Highest annual revenue, surpassing 2020’s record-breaking growth
  • Record profitability
  • Pixability also became the only company to reach 99% of viewing hours on CTV through YouTube, Amazon, Roku and other CTV partners

About Pixability

Pixability is a technology and data company that empowers the world’s largest brands and their agencies to maximize the value of video advertising on YouTube, YouTube on TV, Amazon Fire, Roku and Hulu. The company’s industry-leading optimization and insights solutions are independently verified by the YouTube Measurement Program, DoubleVerify, Oracle Data Cloud’s Moat Measurement, Integral Ad Science and other third parties. Pixability’s suite of solutions are used by the top media agencies and brands including Dentsu-Aegis, Havas, Interpublic Group, Omnicom, Publicis, and GroupM, as well as Swatch, Bose, KIND, Hilton, Jack in the Box, and Puma. For more information about Pixability, please visit

Matt Duffy
Pixability CMO