Press Release

Pixability Announces Former Facebook Executive David George as New Chief Executive Officer


Pixability Announces Former Facebook Executive David George as New Chief Executive Officer

Pixability Founder Bettina Hein to Serve As Executive Chairwoman of the Board After 10 Years as CEO

Boston, MA — March 6, 2018 — Premium video advertising software company, Pixability has announced the appointment of David George to Chief Executive Officer, and the transition of Pixability Founder Bettina Hein to Executive Chairwoman of the Board. George brings deep video, digital media, and advertising/marketing technology expertise to Pixability, and more than 15 years of experience successfully scaling business operations globally. George will be based out of Pixability’s Boston headquarters, and will spend significant time at the company’s offices in San Francisco, New York, Chicago, and London.

During most of his tenure at Facebook, George led the Mobile Publisher Solutions team which drove rapid growth for Facebook’s Audience Network. His hire is an indication of the unique value that Pixability’s technology brings to video advertising on Facebook and YouTube — the two platforms that own the lion’s share of digital ad growth — as well as to Twitter, Snapchat, Spotify and other premium video platforms.

“David brings the the ideal software leadership background to take the reins at Pixability and drive the company’s global expansion,” said Elizabeth de Saint-Aignan, Partner at Jump Capital, and a member of Pixability’s Board of Directors. “Bettina’s ten years at the helm has put Pixability in a prime position in the market, and we are very motivated by the company’s upward trajectory — especially at a time when many ad tech companies are stalling — and confident in David’s ability to foster continued success.”

George’s extensive video software experience includes serving as Chief Operating Officer at Celtra, a Creative Management Platform for digital advertising; EVP Business Development at KickApps (acquired by Kit Digital), a social video management software company; and VP Worldwide Sales & Alliances at Maven Networks (acquired by Yahoo), a pioneering video content management, syndication and advertising platform.

“The market opportunity for Pixability is immense, and the company is perfectly positioned to be a dominant force in the digital video industry in 2018 and beyond,” said David George, Pixability CEO. “Pixability’s robust video ad software, deep expertise in video analytics, and the stake the company has already claimed in the ecosystem under Bettina’s leadership, were key drivers in my decision to join the company at this exciting point in its evolution.”

In her role as Executive Chairwoman of the Board, Hein will lead Pixability’s Board of Directors and serve as a strategic advisor to George.

“I am so proud of Pixability’s 10 years of rapid growth and the many successes the team has achieved along the way — from being named to the Inc. 5000 list for three years running, to the launch of our self-service technology, to achieving profitability in the fourth quarter of 2017,” said Bettina Hein, Pixability Founder and Chairwoman of the Board. “This passing of the baton represents a significant milestone for the company, and I believe David is the catalyst that will ensure the continuation of Pixability’s exponential trajectory. I am very happy that David shares my strong conviction to continually reinforce Pixability’s winning culture, and am excited to join forces with him in this endeavour.”

Pixability’s data-driven approach to video advertising is independently verified by the YouTube Measurement Program, the Facebook Marketing Partner Program, Moat, and other third parties. Pixability’s portfolio of global media agencies and their brand clients includes Dentsu-Aegis, Havas, Interpublic Group, Omnicom, Publicis, and WPP, as well as Johnston & Murphy, L’OrĂ©al, and Puma. For more information about Pixability’s video advertising solution, visit www.pixability.com.

About Pixability
Pixability is a video advertising software company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, Twitter, Snapchat, and Spotify. Pixability’s self-service software solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and brand safety across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.

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