Partnership provides brands and agencies advanced viewability and attention metrics across YouTube, Facebook, Instagram, and Twitter, including in-app mobile measurement
Boston, MA – Feb. 2, 2017 – Video advertising technology company Pixability today announced a partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers. The partnership incorporates Moat’s advanced viewability and attention measurement and reporting with Pixability’s video advertising solution for YouTube, Facebook, Instagram, and Twitter, enabling Pixability customers to more accurately assess video campaign performance and drive media investment decisions.
Pixability is the first social video ad tech platform to offer Moat measurement directly to agencies and brand advertisers. The partnership provides Pixability’s customers with access to Moat’s viewability and attention metrics, including reporting on video completion quality, audibility, human viewership, and brand exposure. Moat was the first analytics platform to provide viewability measurement on Facebook, Twitter, and YouTube, and the first accredited for in-app mobile measurement.
“As brands continue to invest in social platforms like Facebook, Twitter, YouTube, and others, providing them with the right tools to measure and optimize their video campaigns has become more important than ever before,” said Jonah Goodhart, CEO and Co-Founder of Moat. “Pixability has demonstrated a commitment to innovation and transparency in video advertising, and we’re excited to provide brands and agencies with greater insight into their cross-platform campaign performance through the partnership.”
“We’re thrilled to partner with Moat to expand our campaign reporting to provide our clients with the viewability metrics they need to understand their video campaign performance across platforms,” said Bettina Hein, CEO of Pixability. “As the industry leader in viewability and attention analytics, Moat shares our perspective on the growing importance of premium video to advertisers, and the need to measure video campaign performance holistically across these platforms.”
Pixability is now offering Moat measurement to brand and agency clients as an option for all YouTube, Facebook, Instagram, and Twitter video campaigns. Pixability’s data-driven approach makes video ad campaign management simple and effective, and unlocks the potential of unified, KPI-driven video advertising across platforms Pixability’s customer portfolio of global media agencies and their brand clients includes Blue 449, Carat, iProspect, and MEC. For more information about Pixability’s video advertising technology, visit www.pixability.com.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. Pixability’s solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.