Partnership enables brand and agency advertisers to holistically plan, buy, and report on Snapchat campaigns in conjunction with YouTube, Facebook, Instagram, Twitter, and Spotify
Video advertising technology company Pixability today announced it has been selected as a Snapchat Certified Partner, enabling Pixability’s brand and agency customers to plan, buy, and report on Snapchat campaigns in addition to existing YouTube, Facebook, Instagram, Twitter, and Spotify capabilities. Pixability’s holistic approach to video advertising gives marketers the insights, performance, and transparency they need to run successful cross-platform video campaigns across the platforms that matter most.
“Adding Snapchat capabilities to Pixability’s arsenal is a major product milestone for us, and of significant benefit to our customers who want to reach younger audiences through unique creative formats,” said Pixability Founder and CEO Bettina Hein. “They can now run all of their video ad campaigns within a single technology platform, and unite their planning, optimization, and reporting rather than executing campaigns in silos.”
“We’ve been successfully using the Pixability platform to run our YouTube, Facebook, and Instagram video ad campaigns, and the addition of Snapchat to their technology fills a core need in our marketing strategy,” said Jordan Wenck, Social Content Specialist at Cobra Puma Golf. “Uniting all of our social video campaigns under one roof enables us to clearly understand how our advertising is performing, and gives us the agility to shift our campaign budget from platform to platform depending on how our consumers are engaging with our video content.”
Through a partnership with VidMob, Pixability is currently enabling brand and agency customers to convert their 16×9 creative into the made-for-mobile vertical format required on Snapchat, in order to help facilitate a smooth transition to vertical video.
“We’ve found significant benefit to running our social video campaigns through one technology platform, both for ease of management, and for more sophisticated performance and measurement,” said Melissa Chase, Media Director at Decibel Media. “Adding Snapchat to the campaign mix — along with Facebook and Instagram — through Pixability’s platform has already proven to be immensely valuable for our media team.”
Pixability’s data-driven approach to video advertising is independently verified by partnerships with Moat, the YouTube Measurement Program, Nielsen, Millward Brown, Placed, and other third parties. Pixability’s portfolio of global media agencies and their brand clients includes Blue 449, MEC, Puma, Jaguar, and Johnston & Murphy. For more information about Pixability’s video advertising technology, visit www.pixability.com.
Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, Twitter, Snapchat, and Spotify. Pixability’s self service software solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.
VidMob is the world’s largest video creation platform with a network of thousands of professional video creators who produce a full spectrum of content. As the Web transitions to a video-driven medium, marketers and publishers need to increase the volume and enhance the quality of their video communications. VidMob enables brands, companies, organizations and individuals to collaborate with expert video creators to efficiently develop a suite of video assets optimized for every digital channel. Learn more about VidMob here.