Success Story
Bringing TV-Quality Storytelling to YouTube: Driving Awareness and Bookings for Warner Hotels Reserve Collection
Industry:
Hospitality
Platform:
YouTube
Key Outcomes:
The Challenge
Warner Hotels Group aimed to drive awareness and January bookings for 3 of its premium “Reserve” properties, while attracting a younger audience than its traditional guest base. The campaign needed to both reposition the brand and support a time-sensitive promotional window, requiring a more modern, content-led approach.
A key challenge was proving that YouTube could complement Linear and VOD activity across premium environments rather than act as a standard digital buy. This meant aligning with broadcast-quality content, avoiding unsuitable environments (e.g. Made for Kids), and maintaining strong contextual relevance.
Key Outcomes
Pixability successfully activated an AI-powered, content-first strategy to align YouTube with premium TV environments, ensuring placements mirrored the quality and context of Linear and VOD activity. The campaign combined geo-targeted creative, audience precision, and cross-device delivery to drive impact. Three tailored 30” creatives localized each property, while a mix of formats balanced reach with efficient views and strong completion.
This approach delivered strong engagement in high-quality environments that also translated into meaningful search lift across search terms, proving that content-led video can drive both interest and active consideration.
- 335%
- Increase in Search Lift for “thoresby hall hotel” search term
- 180%
- Relative Lift on VV-Skippable, “Nottinghamshire” creative
- 16%
- Higher VCR than benchmark for VV - Skippable on Desktop
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