Success Story
Pixability Helps Filippo Berio Drive Benchmark-Beating Completion Rates at Scale on YouTube
Industry:
Food & Beverage
Platform:
YouTube
Key Outcomes:
The Challenge
Filippo Berio first partnered with Pixability in August 2025 looking to strengthen its YouTube presence in the UK, and maximise reach and Video Completion Rates within brand-safe, contextually relevant environments.
Leveraging a multi-creative strategy, the campaign targeted high-intent cooking audiences while driving engagement efficiency. Following strong results, the brand renewed in December, adding in CTR as a core KPI to deepen performance impact.
The renewed campaign focused on health-conscious, clean-eating consumers, and evolved the challenge from efficient reach to measurable engagement, without compromising contextual quality or brand suitability.
Key Outcomes
Both campaigns delivered strong, benchmark-beating performance, driving scale and completion across formats and devices. We balanced sustained attention with brand reinforcement through a multi-format strategy, generating over 3.6M impressions and reaching 1.7M unique users at an efficient frequency, particularly across Sports & Fitness and food-aligned audiences. TV screens led delivery, with the majority of impressions driving exceptional completion, and Mobile extended incremental reach while maintaining consistent Skippable performance, reinforcing cross-device awareness. This combined format strategy enabled Filippo Berio to achieve both broad reach and high completion efficiency throughout these campaigns.
- 5x
- Higher CTR on Mobile vs benchmark for ER Bumper
- +10%
- Above VCR benchmarks for VV-Skippable
- 1.9x
- Frequency, maximising awareness & minimizing fatigue
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