Success Story
Pixability helps UNH reach the right students at the right time while reducing media carbon footprint
Industry:
Higher Education
Platform:
YouTube
Key Outcomes:
The Challenge
Connelly Partners and Pixability partnered with the University of New Hampshire (UNH) to target suitable audiences through a highly sustainable and environmentally responsible YouTube campaign. Ultimately, UNH enlisted Pixability's help to reach quality inventory, which led to significantly reducing their media carbon footprint.
Key Outcomes
Pixability’s proprietary GenAI targeting solution helped dramatically reduce waste by cutting off-target impressions by 3.25x- that’s the equivalent of removing 92 gasoline-powered cars off the road for a year. Using our GenAI technology, UNH achieved an 84% more carbon-efficient result than programmatic video, and 39% more efficient than direct video.
- 1.1M
- unique users reached
- 47.3%
- VCR
- 84%
- Increase in carbon-efficiency
We choose Pixability for their enhanced targeting capabilities that cannot be found on the ad platforms. Working with them enhanced our campaigns' performance, presence on trusted inventory and reduced waste. At Connelly Partners, we believe quality inventory performs better for our brands and the environment.
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