Masthead Native Video Ads
The Essentials
Masthead Ads are upper-funnel, sound-off, native video ads that appear at the top of the YouTube home feed.
Why Pix Loves Them
Helps drive visibility with front-and-center visibility, a complement to auction-based campaigns & drive awareness to a new product or service by reaching a large audience in a short period of time.
Limitations
Not ideal for conversion/action or other high engagement KPIs.
Top KPIs
Impressions
Is Pixie contextual targeting available?
No
Ad length
30 seconds (or first 0:30s if full video is longer)
Runs on
YouTube
GVP (can disable)
Google TV (can disable)
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