6-Second Bumper Ads for Efficient Reach
The Essentials
Bumper ads are upper-funnel, snackable, non-skippable :06s YouTube video ad offerings that play before, during, or after video content.
Why Pix Loves Them
Maximizes reach with a short, memorable message & helps retarget previous long-form viewers.
Limitations
More difficult to drive action/conversions due to their short duration.
Top KPIs
Impressions
Reach
Is Pixie contextual targeting available?
Yes
Ad length
:06 (6 seconds)
Runs on
YouTube
GVP (can disable)
Google TV (can disable)
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