Skippable In-Stream Ads for Views or Reach
The Essentials
Skippable In-Stream YouTube Ads play before, during, or after in-stream video content, where users have the option to “skip” after the first 5 seconds of play. A ‘view’ is counted when someone watches the first :30 seconds of the ad, the full duration if shorter, OR if they interacted with an element of the ad.
Note: These can be run for either Video Views or Efficient Reach; Google TV is only available for Video Views ads.
Why Pix Loves Them
Positive viewer experience since they can choose whether or not to watch an ad.
Limitations
Not as many completed views as non-skip ads & creative must be very compelling quickly to keep the viewer watching.
Top KPIs
Reach (Reach ads)
Impressions (Reach ads)
Views (Views ads
View Rate (Views ads)
Brand Lift (Views ads)
Is Pixie contextual targeting available?
Ad length
Any (most common: 15 - 30)
Runs on
YouTube
GVP (can disable)
Google TV (can disable) (Video Views only)
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