Demand Gen Campaigns
The Essentials
Ability to leverage both video & display creative in one campaign optimized across YouTube, Gmail, & the Discover app. A long-term marketing tactic that drives consumers down the marketing funnel to convert leads.
Why Pix Loves Demand Gen
Great for launching a new product/service & for entering into a new market when goals are increased awareness and reach. Repositions brands to existing audiences in a high-intent & cost-effective way.
Limitations
Inability to control where ads run, and not ideal for short-term campaign goals.
Top KPIs
Conversions
Views
CPV (Cost-Per-View)
Is Pixie contextual targeting available?
No
Ad Formats
Skippable
ROAS (Return on Ad Spend)
CTR (Click-Through-Rate)
Networks
YouTube
Discover (can disable)
GVP (can disable)
Gmail (can disable)
Need help with Demand Gen Campaigns?
Speak with an Expert