Target Frequency Ad Campaigns
The Essentials
An optimization tool that allows advertisers to set an average number of times per week or per month that people will see their ads.
**Ads Formats are bundled in the following ways:
- Skippable + Shorts + In-Feed
- Non-Skippable
- Skippable + Bumper
Why Pix Loves Them
Great when launching a new product to garner high awareness, or if an advertiser has higher frequency goals.
Limitations
If creative variation is limited, repeated exposure (even at an ideal frequency) can lead to viewer fatigue. Contextual targeting unavailable, so sensitive category advertisers (alcohol, pharma etc) are even more confined here.
Top KPIs
Reach
Frequency
Is Pixie contextual targeting available?
No
Ad Formats**
Skippable
Non-Skippable
Shorts
Bumper
In-Feed
Networks
YouTube
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