Introducing the YouTube Creator Hot List: Sports Edition
Pixability

Placements Targeting

The Essentials

Advertisers hand-pick specific YouTube channels, videos, apps, or websites where ads should appear.

Why Pix Loves Them

Allows for maximum control — advertisers know exactly where their ads will run, best for aligning with brand-safe or premium content, high contextual relevance

Limitations

Limits scale, labor intensive, risk of over-optimizing to too few placements, potentially hurting reach.

Top KPIs

View-thru Rate

Safety & Suitability

Engagement Metrics

Networks

YouTube

Display

Ad Formats

In-stream

Bumper

In-feed video discovery

Masthead

Learn more from Google about placement targeting

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