YouTube Select - Premium Ad Targeting
The Essentials
Premium advertising solution that gives brands access to the most popular, curated, and brand-safe YouTube content across top-performing categories and audiences.
Why Pix Loves Them
Great for promoting brand awareness, or offering/re-branding a new product/service since you can reach a wide audience. Also great for advertisers who want to target premium content on YouTube.
Limitations
Limited inventory access since it only includes curated, high-performing channels, limiting scale and reach.
Top KPIs
Viewability Rate
VCR (Video Completion Rate)
Networks
YouTube
YouTube TV
Ad Formats
Skippable
Non-Skippable
Bumpers
Shorts
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