Success Story

Brewing Smarter Reach: Pixability Helps De’Longhi Drive Incremental Reach Across YouTube

Industry:

Food and Beverage

Platform:

YouTube

Key Outcomes:

6.5x

More efficient at reaching viewers per 1000 impressions on YouTube vs. on TV

8.6%

Total on-target reach achieved on YouTube

+4%

Incremental reach achieved on YouTube

The Challenge

In collaboration with AudienceProject, a 3rd party specialising in measurement of incremental reach on YouTube versus Linear TV campaigns, Pixability was asked to help De’Longhi target key coffee-fueled professionals and dynamic lifestylists audiences within the UK.

The goal? Raise awareness for their Rivelia espresso machine, maximising budget efficiency while delivering ads at scale across multiple formats, all within the most relevant, brand-safe content environments.

Key Outcomes

Utilizing Pixability’s proprietary YouTube Agentic AI Curation Solution, Pixie, we laser targeted channels that were highly popular and relevant with the audience. The campaign's creative, featuring Brad Pitt, achieved a total on-target reach of 8.6% on YouTube, and 4% incremental reach, with nearly half of YouTube's reach being additive. This demonstrates YouTube as highly complementary to TV, hitting audiences that TV alone won’t reach. In addition, the campaign also reached an impressive 4.7M unique users - 45.6% of the reachable audience. We achieved a frequency of 2.37x, ensuring strong reach without overwhelming viewers, saw impressive engagement, and highly successful lift results.

More efficient at reaching viewers per 1000 impressions on YouTube vs. on TV

Total on-target reach achieved on YouTube

Incremental reach achieved on YouTube

“
Working with Pixability really helps us move beyond standard targeting; their AI gives us the precision to reach coffee lovers at scale while ensuring our brand was always in exactly the right environment. Given our large TV investment, everything else needs to work as well.
”

Sally West Performance Marketing Lead, De'Longhi

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