Programmatic I/O NYC: Four Takeaways That Sounded Very Familiar
Programmatic I/O NYC is officially a wrap, read about the Pixability team's takeaways here.
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Four Big Takeaways from the YouTube360 Event at Google
Starting August 24, Google announced that it is now counting a YouTube channel's video views differently. A view will be counted the moment a channel's video starts playing across all formats: long-form, live, and Shorts. This system has already been true for Shorts since 2025; now it's everywhere.
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YouTube Just Changed How It Counts Views. Here’s What It Actually Means.
Starting August 24, Google announced that it is now counting a YouTube channel's video views differently. A view will be counted the moment a channel's video starts playing across all formats: long-form, live, and Shorts. This system has already been true for Shorts since 2025; now it's everywhere.
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Brand Lift Studies: What They Are and Why They Matter
Impressions and clicks tell you what happened. They don't tell you whether the campaign changed how people think about your brand, or moved them closer to buying. That's the gap brand lift studies are built to close, and for advertisers funding upper-funnel awareness campaigns, it's the difference…
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If Your Brand Isn’t Showing Up in YouTube AI Search, Your Competitors Are
Google’s guidance may be written with websites in mind, but the same principles translate to YouTube: quality content, clear structure, authority, visual assets, topic depth, and authentic engagement.
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Inclusive Media Initiative Creator Q&A: Lamonte Goode
Take a look at Pixability's blog! Our blog contains helpful articles about YouTube, CTV, brand suitability, data insights, and much more! Read more here.
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TL;DR | What Most Brands Get Wrong About YouTube
Watch our latest video discussing why brands need a 360° YouTube strategy. When everything works together, brands can drive much stronger performance, better suitability, and a more consistent brand story across YouTube.
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YouTube Partnerships Hub, Explained
As recently highlighted at YouTube Brandcast, creator content has become a much bigger part of how brands show up in YouTube advertising. But working with creators has traditionally required a lot of manual effort. YouTube Partnerships Hub was built to make that process easier.
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YouTube Brandcast 2026: YouTube Isn’t Competing With TV Anymore – It Is TV
YouTube’s new AI Deepfake pilot system builds on its existing likeness detection technology, similar to how the platform’s Content ID system identifies copyrighted media. Instead of scanning for copyrighted footage, the system detects AI-generated videos that mimic a person’s face or likeness.
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CPM on YouTube: What It Tells Advertisers About Performance
YouTube CPM measures cost of visibility across video placements. It reflects audience competition, targeting, and YouTube inventory access.
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Inclusive Media Initiative Creator Q&A: Rhea Mallari
Take a look at Pixability's blog! Our blog contains helpful articles about YouTube, CTV, brand suitability, data insights, and much more! Read more here.
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YouTube Expands AI Deepfake Detection: What It Means for Brands and Advertisers
YouTube’s new AI Deepfake pilot system builds on its existing likeness detection technology, similar to how the platform’s Content ID system identifies copyrighted media. Instead of scanning for copyrighted footage, the system detects AI-generated videos that mimic a person’s face or likeness.
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