YouTube Video Reach Campaigns
The Essentials
Use short-form video made to maximize brand awareness via unique audience reach, and exist to deliver the highest CPMs (impressions) as efficiently as possible.
**Note: The details below are for Efficient Reach – Skippable. Non-skippable will only run on: Bumpers, Non- skippable in-stream ads
Why Pix Loves Them
Great when the main KPI is brand awareness via reach, and both flexible YouTube inventory and ad type are top priorities.
Limitations
Not ideal for action-dependant/conversion-driving campaigns.
Top KPIs
Reach
Impressions
Is Pixie contextual targeting available?
Ad Formats**
Bumpers
Skippable In-Stream
In-feed
Shorts
Networks
YouTube
GVP (can disable)
Google TV (can disable)
Need help with Video Reach campaigns?