43 billion views. $1.3 trillion in spend. Holiday shopping runs through YouTube.
Global holiday ecommerce spend hit $1.3 trillion in 2025, and review and unboxing videos alone pulled in over 43 billion views on YouTube that same quarter. Our 2026 Holiday Playbook maps where that attention is going this season, and how brands can get in front of it before purchasing decisions are already made. What's inside:
- Which content formats are actually driving holiday views, and why generic seasonal creative underperforms against them
- A breakdown of the season's biggest brand wins last year, from six-second bumpers to full :30 spots
- The three timing plays that separate brands who capture early research from those left chasing last-minute demand
- How to keep campaigns contextually aligned to gift guides, hauls, and reviews at scale
- How to turn holiday attention into a brand-safe, buyable audience
Download the playbook to see how your brand can show up where and when holiday decisions are actually made.
Download the report now
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