How Every Brand Should Use YouTube Shorts in 2026

Short-form video is becoming a staple of consumer consumption. In fact, according to Talk Shoppe, viewers now report watching more short-form video than studio-produced TV and films. While there are now multiple platforms brands can use to leverage short form video content, YouTube occupies a unique space because brands have the ability to create campaigns that mix long-form and short form content, and mobile and TV views to create an impact.rnIn this report, we’ll discuss how brands and agencies should be approaching short-form vertical content on YouTube in 2026. The top brands are already taking advantage of YouTube Shorts, and as other brands follow they should pay attention to some of the best practices we’ve laid out here.