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Introducing GenAI Contextual Segments for YouTube advertising

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Insights Report

US YouTube and Connected TV Indie Agency Study 2025

A Pixability Report

In November 2024, Pixability surveyed 85 U.S.-based independent media agency professionals who work directly on YouTube and/or Connected TV campaigns for a variety of brand advertisers. This report details top-level results of the survey to show how YouTube and CTV advertising strategies evolved in 2024, and how independent agencies see them evolving further in 2025.

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