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Introducing GenAI Contextual Segments for YouTube advertising

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Insights Report

US YouTube and Connected TV Media Agency Survey 2025

A Pixability Report
In fall 2024, Pixability surveyed U.S.-based media agency professionals that work directly on YouTube and/or Connected TV campaigns for brand advertisers. This survey builds on insights from our previous year’s survey to understand how strategies and perceptions around YouTube, Connected TV, and other digital video platforms are evolving, especially as consumer viewing habits continue to shift.
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We appreciate your interest in our insights! Please download the full report below.
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