Blog

And The Oscar (on YouTube) Goes To…



For the second year running, we’ve teamed up with YouTube to analyze how people engage with movie-related content on the platform, in advance of Hollywood rolling out the red carpet for the 2017 Oscars. Our analysis coincides with release of YouTube’s special-edition Movie Trailers Leaderboard, which ranks the top performing Best Picture nominee trailers on […]

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And The Oscar (on YouTube) Goes To…


For the second year running, we’ve teamed up with YouTube to analyze how people engage with movie-related content on the platform, in advance of Hollywood rolling out the red carpet for the 2017 Oscars. Our analysis coincides with release of YouTube’s special-edition Movie Trailers Leaderboard, which ranks the top performing Best Picture nominee trailers on […]

Read more
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Video Advertising 101: Cookie Targeting


Across the advertising technology industry, the term ‘cookie’ continues to be used in increasingly inaccurate and confusing ways. Some vendors contrast ‘cookie-based’ with ‘people-based’ approaches to targeting, which is misleading to some extent because both technologies only work in combination. Simply put, a cookie is the basic technical method a web browser uses to identify […]

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On YouTube, the Diverse Beauty Space is Thriving


On social video platforms, beauty is booming, and one sub-category in particular is rapidly building momentum: diverse beauty. While beauty brands have largely marketed toward women in the past, male, transgender, or gender-nonconforming beauty creators command massive audiences online today, and these creators are turning that influence into partnerships with beauty brands. Pixability’s data shows […]

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Viewability across video platforms: What our Moat partnership means


We’re excited to announce an exclusive partnership with Moat for 2017, and look forward to working with our customers in ensuring video ad viewability across all of our YouTube, Facebook, Instagram and Twitter campaigns. The gap in cross-channel marketing measurement became smaller in 2016 when premium video ad platforms such as YouTube started allowing third […]

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Social video platforms start the year off with a bang: Here’s the latest


Social video platforms kicked off the new year with a host of updates and features. We know marketers will be better equipped to reach target audiences and surpass business objectives with a deeper understanding of these platforms’ offerings and insight into the future of social video — so let’s take a look at what’s new! […]

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What You Missed at CES 2017: A Digital Floor Tour


CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest tech […]

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Advertising in the Fast Lane: Pixability’s Partnership with Zipcar


The Problem Millennials are increasingly cutting the cable cord, or never subscribing in the first place, turning instead to social video platforms like YouTube, Facebook, Instagram and Twitter to consume video. So when ride-sharing service Zipcar wanted to increase its millennial customer base, it knew that a cross-platform social video ad campaign was key. But […]

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