Blog

Here's a closer look at the rapidly changing world of social video advertising.

Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?



The gym is no longer where people go to simply work out — now, fitness centers are where consumers socialize, and are a central component of their lifestyle. This has spurred a growing convergence of the wellness, beauty, and fashion sectors. The athleisure industry raked in $44B in 2016, and is projected to grow to […]

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Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?


The gym is no longer where people go to simply work out — now, fitness centers are where consumers socialize, and are a central component of their lifestyle. This has spurred a growing convergence of the wellness, beauty, and fashion sectors. The athleisure industry raked in $44B in 2016, and is projected to grow to […]

Read more
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2nd Annual Report: Bridging the Walled Garden Ecosystem


In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our second […]

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Brand Safety and YouTube


Several brands have recently made headlines by announcing their suspension of YouTube advertising campaigns due to brand safety concerns. Like any platform with user generated content, there will always be some content that may not be desirable for a specific brand, but brand safety on YouTube is undeniably very high. And despite the current industry […]

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How to get the most out of Facebook and Instagram video advertising


Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences between […]

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As social video races to feature parity, what’s an advertiser to do?


This column originally appeared on Mediatel. 2016 was no doubt the year of social video; but as more and more viewers turned to YouTube, Facebook, Instagram and Twitter to consume video, these platforms increasingly began to resemble one another. Historically, social platforms have taken bold steps to attract audiences and ad revenue. YouTube built a […]

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The Latest Social Video News: OTT, mobile, and Spectacles


As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service — […]

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Here’s a first look at Facebook’s new OTT video app


Last week brought two major developments in the over-the-top (OTT) ecosystem: YouTube announced a forthcoming OTT service that bundles YouTube content with network and cable TV channels, and Facebook launched a new app for Apple TV and Samsung Smart TVs. As Pixability CEO Bettina Hein recently commented in AdExchanger, online video platforms are aggressively expanding […]

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