Cannes Lions 2025: A Week of Innovation, Inspiration, and Human Connection

Cannes Lions brought the heat in more ways than one, but it was a vibrant and inspiring week. We were thrilled to have a strong team presence on the ground, reconnecting with partners, clients, Google executives, and other industry leaders. From partner activations and roundtable discussions to insightful sessions, shared meals (and plenty of rosé by the beach), it was a mix of learning, connection, and celebration.

Day one kicked off with standout partner activations by YouTube, Dentsu, Publicis, IPG, and more. There was something extra special about being on Google Beach this year where YouTube’s 20-year celebration took center stage. Another highlight of the day was our SVP of EMEA, Matt Nash, helping to lead an engaging roundtable on Programmatic Advertising with Lou Paskalis, Advisor to our partner Ad Fontes Media at Chalice. The session took place over a lively lunch hosted by New Digital Age, where the conversations were rich and meaningful.

Day two kept the momentum going with another great lineup of events. We started the day with a “Masterclass in Creativity & Technology,” featuring insights from our friends Debbie Weinstein, Google EMEA President, Martin Renaud, Mondelez CMO, and Laura Desmond, Smartly CEO. Later, we were proud to see our own CEO, David George, take the stage alongside our partners at Cedara for a compelling discussion on the future of sustainable advertising on YouTube, and how brands can achieve impactful results while staying committed to responsibility.

Day three was a true highlight. We wrapped up the week with a VIP Women’s Leadership Lunch at the stunning La Guérite, on the island of Île Sainte-Marguerite. Surrounded by great company, the event brought together an incredible group of women leaders across the industry for great conversation and a well-earned moment to reflect and recharge at the end of the week.

One of the consistent highlights everyday was seeing YouTube Creators spotlighted at Google Beach. Their energy, creativity, and insight reminded us of the powerful impact creators have on our industry. 

Perhaps the most meaningful throughout the week, though, were the moments we shared over daily lunches and dinners with our friends and clients. These gatherings gave us the chance to strengthen relationships, exchange ideas, and simply enjoy great food and company in beautiful settings. In the midst of the craziness of Cannes, these personal connections reminded us why we love what we do. 

As the week unfolded, a few themes emerged. From the rise of importance of agentic to the increasingly seamless integration of technology and creativity, Cannes made it clear that we’re entering a new era of digital innovation. We also saw a strong emphasis on the use of agency data platforms to fuel smarter, more impactful digital strategies grounded in data.

What’s most exciting is that all of this points to one thing: there’s no better moment than now for our industry. However, tech and transformation aside, it’s always a good reminder that our industry is powered by people. We left feeling inspired, energized, and grateful. See you next year, Cannes!