When developing a YouTube promotion strategy, you’ll want to spend a lot of time examining your analytics in order to understand what content is resonating with your audience. But you should also be testing your promotion techniques as well. One easy way to do this is with shortlinks.
Shortlinks allow you to shorten your YouTube video address for usage on social networks with character restrictions, like Twitter. Another function of shortlinks is tracking. When someone clicks a shortlink, the shortlink service records information about that person. You can later review that information to find out more about how many people clicked the link, where they’re located geographically, and what kind of browser they’re using. Using different shortlinks to test each of your promotion methods, you can determine the most effective timing for your promotional blasts, which of your social communities is most receptive to your video content, even which of your call-to-actions on a single page performs best.
Once you understand how and when your community is getting to your videos, you can optimize your promotional efforts to increase your click-through rates for more views and grow your YouTube audience.
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