Bettina Hein, CEO of Pixability and co-author of “Video Marketing for Dummies”, spoke at this year’s Inbound 2012, a national marketing event hosted by HubSpot. There, she shared her evidence of the emerging YouTube nation: a shift from past marketing standards toward online video as a dominant marketing medium. In the YouTube community, organizations regularly communicate directly with their target audience with the right content to inspire meaningful action.
Joining YouTube is easy. You don’t need high-end production values; you just need to be authentic. Having a real person talk to your prospects with video will beat a commercial transplanted from television in organic results every time. The organizations that are learning that lesson quickly have more success and a greater head start over their competitors.
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