Company Accelerates YouTube Push into Top Agencies and Major Brands
Cambridge, MA —June 19, 2013 — Pixability, a YouTube marketing and advertising company, is pleased to announce that Art Zeidman has joined the company as its new EVP Sales/Chief Revenue Officer. The New York-based media veteran, reporting to the CEO, will be the executive in charge of business growth, YouTube business strategy, and major brand, agency, and media relationships.
“We wrote the book on video marketing and have continually proven how effectively our software can drive brand awareness and deliver business results on YouTube for our customers,” said Bettina Hein, Founder and CEO of Pixability. “In Art Zeidman, we’ve found not only a successful, well-regarded, strategic sales professional, but also someone who has the wherewithal to help the world’s top companies make YouTube their most effective marketing channel with the help of our tools and teams.”
Art Zeidman has spent a lifetime in the media business. Starting as a young man sweeping studio floors at New York’s WNYW-TV, Art successfully worked his way through sales and sales management positions in the broadcast industry, before being recruited by Google to help drive its agency business in 2006. Most recently, he built and ran US operations for global social video tech company, Unruly Media. At Pixability, Art will lead and grow a nationwide team of sales professionals and consultants that will help deliver business results through YouTube strategy, marketing, and advertising to its customers.
“Significant shifts in video consumption are validating the critical importance of YouTube among major brands along with the agencies and media companies that serve them,” said Art Zeidman, EVP Sales/Chief Revenue Officer of Pixability. “Across a stellar list of brand-name customers, Pixability has proven that it can effectively grow an engaged and active business-driven audience on YouTube using its innovative technology platform and seasoned team of YouTube-certified video marketing and advertising experts. I look forward to building upon Pixability’s track record of business growth and positive customer results.”
Pixability is a YouTube-certified marketing and advertising company that works with brands, e-commerce firms, agencies, and innovative organizations to drive business and awareness with online video and YouTube. Using its powerful, proprietary, cloud-based video marketing software and online video and community analytics databases, Pixability’s certified and seasoned team of YouTube professionals has worked with more than 500 customers, 10,000 YouTube channels, and 2.5 million business and brand videos. Pixability’s complimentary Online Video Grader (www.onlinevideograder.com) provides any organization with immediate metrics and analysis of YouTube, web video, video search, and social video effectiveness. For more information, please visit www.pixability.klikz.us.