Embrace YouTube as the CTV Mainstream

As viewership of traditional TV continues to decline, it’s imperative for agencies and brands to look to connected TV advertising as a key channel to reach consumers at scale. Platforms like YouTube have evolved as leading sources of CTV reach, and its success says plenty about the future of TV viewing. But with so many CTV platforms out there, how can advertisers sort through which ones not only drive reach but can also deliver on key business metrics?