The number of clicks an ad received.
Glossary Archives
Comments
Messages posted against a YouTube video or channel. Comments can be hidden, blocked, or responded to. Alternatively, the function can be disabled entirely.
Community Moderation
The process of monitoring and reviewing ad/video comments to ensure a constructive discussion.
Community Settings
Allows you to create automated filters, approve users’ comments, ban users, and exclude specific words or phrases.
Companion Banner
Optional 300×60 image included with every TrueView In-Stream ad that appears to the right of a video on the watch page. Clicking drives users to a destination URL.
Channel Trailer
Video displayed at the top of a YouTube channel that is shown only to non-subscribing users. The channel trailer serves as an ad that aims to entice viewers to subscribe and watch more videos.
Channel
Public page for user accounts on YouTube. Includes uploaded videos, playlists, activity, and an about page.
Checkouts
Number of times a checkout was completed as a result of an ad.
Click Tracking Pixel
A 1×1 pixel image that tracks clicks on an ad. See also Impression Tracking Pixel.
Click-through Rate
The number of clicks an ad received divided by the number of impressions.